Market Challenges And Opportunities

Personal Cloud Market Growth Factor

Growing digitalization is increasing the demand for sharing and accessing personal data, in turn, increasing the demand for cloud computing services. Personal cloud services offer facilities that help in sharing and accessing file storage within organizations adopting bring your own devices trend. Increasing use of smartphone and social media sites is boosting the demand for data storage platforms. Increasing adoption of multiple devices is driving the adoption of personal cloud solutions such as lacie cloudbox, synology diskstation, and WD my cloud mirror. High prices associated personal cloud offered by cloud service providers pose as a major restraint for growth of the personal cloud market.

Rising adoption of bring your own devices trend is expected to boost growth of the personal cloud market

Adoption of bring your own device is the expected to boost demand for personal cloud. In the IT sector, BYOD is increasingly being adopted at the workplace to access secure data. Individuals use cloud service such as iCloud and Google Drive, are widely used for controlling data risk. Several personal cloud services are increasingly offering accessibility, enhanced storage, and access to share data with security features. According to Insight Enterprises, in 2017, 59% organizations allow their employees to use their own devices at the workplace. Some organization offering their personal cloud solutions to several organizations in various industry sector. For instance, the Amazon Web Services provide cloud services to IT sectors