PERSONAL CARE PRODUCTS MARKET ANALYSIS

Personal Care Products MarketSize and Trends

Personal Care Products Market Outlook – Rising Demand for Multifunctional Personal Care Solution to Fuel Market Growth 

Increasing number of consumers are seeking to simplify daily beauty schedules, owing to their busy lifestyle. This has resulted in an increasing demand for multifunctional personal care products, meaning one product suffices several cleansing needs. These products offer various features such as cleansing, anti-aging, antioxidant properties, miniaturization, and UV protection. This in turn, reduces the time spent on cleaning as well as cost incurred by purchasing various products. For instance, Sana Pore Putty Keana Pate Shokunin, a Japan-based personal care products brand launched BB Cream Pore Tight Life SPF 50+ that offers multifunctional features. This product can be used as serum, makeup primer, sunscreen, and concealer among others. Watsons Personal Care Stores based in China introduced Watsons Collagen Mineral BB Cream that contains minerals and fish collagen. This cream can be used as skin softener, moisturizer as well as brightener. Increasing number of beauty conscious females as well as increasing number of metrosexual males are increasingly being inclined towards protecting and maintaining skin health. This in turn, is boosting growth of the market. Also, large-scale advertisements promoting various products are further fueling market growth. According to the Simmons National Consumer Survey (NHCS) based on the U.S. Census data in 2016, around 1.35 million people spent over US$ 500 on skin care products, in the U.S., the number for which is expected to increase over the forecast period.

Market Trends