PERSONAL CARE PRODUCTS MARKET ANALYSIS

Market Challenges And Opportunities

However, high product costs as well as growing consumer inclination towards homemade remedies such as honey wash, lavender cream, and homemade toothpastes pose as major restrains to growth of the personal care products market. Synthetic personal care products can cause a variety of health issues such as eye irritation, skin rashes, hormonal issues, throat and nose infection, and in some cases cancer. To tackle this issue, organizations such as the FDA are focusing on creating and implementing guidelines regarding cosmetics production and usage. For example, FDA implemented the 21 CFR Laws pertaining to cosmetics, in which a cosmetic product is evaluated to determine its safety for consumer application. Such laws are influencing several manufacturers to develop natural products, in turn, boosting market growth. For example, Allnatural Cosmetics introduced a variety of natural personal care products, including Paul Penders BB Cream, Lumino Teeth Brightener, and Lumino Foot Butter.