Key players in the market are adopting various business strategies such as merger and acquisition, in order to gain competitive edge in the market. For instance, in February 2018, Groupe Rocher, a seller of botanically-based beauty products, acquired Arbonne International, a provider of vegan skincare, body and bath makeup products.
Key players in the market are focused on various growth strategies such as merger and acquisition, in order to gain competitive edge in the market. For instance, in July 2019, Colgate-Palmolive, a dental care brand, acquired French skin-care brand Laboratoires Filorga Cosmétiques. The deal was close for reported fee of US$ 1.69 billion.
Key players in the market are involved in various growth strategies such as merger and acquisition, in order to enhance the marker position. For instance, in June 2019, Unilever PLC, a consumer goods company, acquired Tatcha LLC, a leading skincare brand.