PERSONAL AND ENTRY LEVEL STORAGE (PELS) MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Rise of multi device users and file sharing needs

Another key trend observed globally is that individuals now use and own multiple smart devices like tablets, laptops, smart watches in addition to their primary smartphone. While cloud storage allows file access across devices, inadequate internet or large file sizes can hamper seamless sharing and transferring. At the same time, the concept of sharing files physically with friends, family or clients digitally has become very common in the modern connected world. Be it sharing photos from last weekend, collaborating on office presentations or transferring media files to an elder family member - the need for swift and reliable file transfer across devices is ever present. External storage devices have emerged as an affordable yet highly effective solution addressing such multi device and file sharing requirements of users. Products like pen drives, portable Hard Disk Drive (HDDs) and Solid State Drive (SSDs) in the PELS space have seen tremendous success riding on this key growth driver.