PERFUME MARKET ANALYSIS

Key Developments

• In May 2024, an India-based fragrance brand, Eze Perfumes, made its global debut by launching in the U.S. market. This expansion marks a significant milestone for the brand, showcasing its unique scent offerings and commitment to quality as it seeks to capture the attention of fragrance enthusiasts worldwide.
• In July 2024, Lavie Luxe introduced a new category of perfumes, expanding beyond bags and accessories
• In 2022, Givaudan announced a collaboration with LanzaTech to develop sustainable fragrance ingredients utilizing renewable carbon. This partnership aims to innovate in the fragrance industry by creating environment-friendly ingredients, reflecting Givaudan's commitment to sustainability and reducing the carbon footprint of its products.
• In 2020, Coty Inc. announced the launch of a new fragrance called "Perfect Marc Jacobs" for women, under its divisions Marc Jacobs International and Marc Jacobs Fragrances. This fragrance is designed to embody a sense of individuality and positivity, reflecting the creative spirit of the Marc Jacobs brand.