Perfume Market, By Product Type (Mass and Premium), By End-user (Men and Women), By Distribution Channel (Specialty Stores, Department Stores, Online Platforms, and Supermarkets/Hypermarkets), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Aug 2024

Code : CMI3072

Pages :120

Formats :

Excel and PDF

Industry : Consumer Goods

Key Developments

In May 2024, an India-based fragrance brand, Eze Perfumes, made its global debut by launching in the U.S. market. This expansion marks a significant milestone for the brand, showcasing its unique scent offerings and commitment to quality as it seeks to capture the attention of fragrance enthusiasts worldwide.
In July 2024, Lavie Luxe introduced a new category of perfumes, expanding beyond bags and accessories
In 2022, Givaudan announced a collaboration with LanzaTech to develop sustainable fragrance ingredients utilizing renewable carbon. This partnership aims to innovate in the fragrance industry by creating environment-friendly ingredients, reflecting Givaudan's commitment to sustainability and reducing the carbon footprint of its products.
In 2020, Coty Inc. announced the launch of a new fragrance called "Perfect Marc Jacobs" for women, under its divisions Marc Jacobs International and Marc Jacobs Fragrances. This fragrance is designed to embody a sense of individuality and positivity, reflecting the creative spirit of the Marc Jacobs brand.