Increasing incidence of cyber-attacks and need to secure vulnerable data are key drivers for penetration testing market growth
Major driving factor for growth of the penetration testing market is the ability of penetration testing to provide security to industries from various cyber-attacks, as increasing incidence of cyber-attacks can increase the vulnerability of critical data stored by organizations and adversely impact the revenue. For instance, according to a report published by Academy and Industry Research Collaboration Center (AIRCC) in 2016, the number of web attacks in the U.S. in 2015, increased by 36% with over 4,500 new attacks each day. Moreover, increasing adoption of advance technologies such as Internet of Things (IoT), cloud computing, Bring Your Own Device (BYOD), and rise in disposable income has contributed to growth of the penetration testing market. For instance, according to a June 2018, report by Bureau of Economic Analysis (BEA), Disposable Personal Income (DPI) in the U.S. increased by US$ 39.8 billion (0.3 %) in April 2018 as compared to 2017. The same report stated that personal disposable income of Americans increased at an average rate of 2.8% year on year from the second quarter of 2015 to the second quarter of 2017. Adoption of cloud computing has increased over the last decade as this technology is highly scalable, efficient in operation, and cost effective in comparison to other data storage and transfer technologies but is highly vulnerable and provides easy access to unauthorized users. This makes the deployment of penetration technologies very important. For instance, according to 2016, report by United States International Trade Commission (USITC) US$ 43.3 billion was invested by the U.S. in cloud computing services in 2015.
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