PEARL MILK TEA MARKET ANALYSIS

Regional Analysis

Key players functioning in pearl milk tea market are adopting various strategic initiatives including product developments and mergers & acquisition in order to maintain their competitive position in the global market.

For instance, in September, OCOCO International Co., Ltd. launched its first Northern California outlet CoCo Fresh Tea & Juice at Fisherman’s Wharf in San Francisco, U.S. This is expected to strengthen CoCo's market position in North America.

Furthermore, in November 2017, Kung Fu Tea, entered into partnership with TKK International Inc., a U.S.-based quick service restaurant brand. This will help Kung Fu Tea to expand its bubble tea business in the U.S. market.

For instance, in January 2019, Boba Guys opened a new store at Town & County Village in Palo Alto, U.S. The company plans to offer bubble tea made from real tea leaves instead of powders. This will help Boba Guys to expand its business in the U.S. market.

In 2019, Real Fruit Bubble Tea planned to open new stores in the U.S. by the end of 2019. These stores are expected to be opened at American Dream Meadowlands Mall, Bright Water Commons Mall, and Woodbridge Center in the U.S.