PEARL MILK TEA MARKET ANALYSIS

Pearl Milk Tea MarketSize and Trends

Market Dynamics

Some of the major factors driving growth of the pearl milk tea market are its properties such as low calorie and low-fat content, anti-inflammatory, antioxidants, and anti-carcinogenic. Pearl milk tea is a specialty tea and according to the Specialty Food Association, the sales of specialty tea was over 18% in 2015, which is a major opportunity for market players such as CuppoTee Company, Lollicup USA Inc., and Gong Cha USA. Bubble tea is a ready-to-drink beverage, which is highly preferred by the increasing working population. This in turn is expected to boost growth of the pearl milk tea during the forecast period. For instance, according to USDA Foreign Agricultural Service in Indonesia, in 2014, the value of ready-to-drink tea accounted to be US$ 32 billion in 2016, which is expected to grow up to US$ 41 billion by 2020.

Market Trends

The availability of varied fruit flavored bubble tea such as strawberry, honeydew, mango, green apple, and lychee among others is expected to drive growth of the pearl milk tea market during the forecast period.

Market Outlook