PEARL MILK TEA MARKET ANALYSIS

Market Challenges And Opportunities

Restraints

The coffee market in U.S. is expected to act as a restraining factor to the pearl milk tea market. The coffee market is accounted to be US$ 85 billion in 2015 and has the first position in coffee consumption while it is ranked fourth in tea consumption according to United States Department of Agriculture (USDA) in 2015. Other restraining factor of the pearl milk tea market is the sugar and calorie content present in pearl milk tea. According to the World Health Organization (WHO), the total caloric and the sugar content of pearl milk tea drinks is alarming with respect to overweight and obesity rates in Asian youth. However the consumption can done in a healthier ways as suggested by WHO, the pearl milk tea without the milk, lower sugar content, or excluding the additional ingredients such as tapioca, jelly, and pudding. These alternatives will reduce the total caloric content value of the pearl milk tea beverages, which would fit the USDA Dietary Guidelines for added sugars beverages.

Market Drivers

Pearl tea acts as an antioxidant due to the presence of polyphenols, which helps to slow the oxidation damage to the body such as it helps to prevent the damage of fatty tissue, DNA, and proteins in our body. Among ingredients, the green tea segment is expected to gain high traction, as green tea acts as a better antioxidant than the other ingredients.