PEA PROTEIN MARKET ANALYSIS

Market Challenges And Opportunities

Global Pea Protein Market: Drivers

Growing demand for gluten-free products along with the rising popularity of plant-based proteins

The growing demand for gluten-free products along with the rising popularity of plant-based protein is primarily fueling the global pea protein market growth of the pea protein. The rising demand for pea proteins from dietary supplements and functional food and beverages is also expected to augment the global pea protein market growth  .Rising health awareness among consumers is propelling the demand for dietary supplements. All these factors are predominantly accelerating the market growth of pea protein market

For instance, In December 2019, Roquette, a French-based family owned company engaged in production of food products from the starch extracted from corn, wheat, potatoes and peas announced the expansion of its range of premium plant based proteins for the meat alternative sector at Food Ingredients Europe (FIE 3-5 December 2019). Roquette adds two plant-based textured proteins, one from peas and one from fava beans.

Global Pea Protein Market: Restraints

Availability of low cost alternatives

 Availability of low cost alternatives, such as milk protein, egg protein, wheat protein, and soy protein, which are widely used in dietary supplements is expected to hinder the market growth of global pea protein market. Several local manufacturers do not use proper raw materials, which causes allergies among users consuming them.

Market Opportunity

Growing number of fitness centers

The rise in female participation and the expansion of fitness center facilities are anticipated to drive the market expansion over the forecast period. Environmentally-safe pea proteins are available. Consumers prefer ecological and allergen-free products as they become more aware of the benefits of pea proteins. During the forecast period, there will be chances for growth due to the rising demand for allergen-free pea protein products.