Pasta and Couscous Market, By Form (Dried, Fresh/Chilled, and Others), By Product Type (Pasta (Ravioli, Macaroni, Angel Hair, Others) and Couscous (Traditional, Whole Grain)), By Raw Material (Durum Wheat, Mix (Durum and Wheat), Barley, Rice, Maize, and Others), By Distribution Channel (Offline, Online, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Oct 2024

Code : CMI3578

Pages :120

Formats :

Excel and PDF

Industry : Food and Beverages

Regional Analysis

Pasta and Couscous Market Regional Insights

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Dominating Region- Europe

Europe is expected to dominate the pasta and couscous market with an estimated market share of 43.8% in 2024, due to strong culinary tradition and high consumption in countries like Italy, France, and Spain. The popularity of Italian cuisine globally has also boosted the popularity of pasta over the years. Government initiatives to promote exports and trade agreements have strengthened the industry's presence.

Fastest-Growing Region- North America

North America region exhibits the fastest growth prospects. Improving economic conditions and dietary changes boosts demand for convenient packaged foods like pasta and couscous among urban populations in countries such as U.S. & Canada. Manufacturers have identified this as a key emerging market and are investing more in regional production and product development.

Pasta and Couscous Market Outlook for Key Countries

Italy – Italy pasta and couscous market is defined by strong preferences for traditional varieties produced from durum wheat semolina. Local companies like Barilla and De Cecco have invested in sourcing quality ingredients to cater to local customers.

France- Couscous has gained increasing popularity as a key component of French cuisine, influenced by France's historical connections with North Africa. In response to changing consumer demands, producers have introduced a range of couscous products.

U.S. - Rapid income growth can drive the India pasta and couscous market. Local players like ITC have introduced new flavors tailored for Indian tastes, while also importing Italian varieties. This boosts pasta consumption, especially in major cities.

Canada- In Canada, as disposable incomes increase, companies like Nestlé S.A. are taking advantage of the Canadian government's 'Going Out' policy to develop production and distribution networks, aiming to seize the significant market opportunity.