Pasta and couscous market is estimated to be valued at USD 37.14 Bn in 2025 and is expected to reach USD 52.64 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 5.1% from 2025 to 2032.
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Consumers are increasingly preferring pasta and couscous products due to their convenience, ease of preparation, and nutritional value. Pasta and couscous can be easily incorporated into meals due to their versatility and ability to complement a variety of main dishes. Increasing health consciousness among consumers is expected to drive the demand for pasta and couscous made from alternative flour such as quinoa, amaranth and lentils. Rising demand for gluten free and organic pasta and couscous is also expected to support the market growth.
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