PASTA AND COUSCOUS MARKET ANALYSIS

Pasta and Couscous Market, By Form (Dried, Fresh/Chilled, and Others), By Product Type (Pasta (Ravioli, Macaroni, Angel Hair, Others) and Couscous (Traditional, Whole Grain)), By Raw Material (Durum Wheat, Mix (Durum and Wheat), Barley, Rice, Maize, and Others), By Distribution Channel (Offline, Online, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Oct 2024
Code : CMI3578
Pages :120
Formats :
Excel and PDF
Industry : Food and Beverages

Key Takeaways from Analyst

Health trends promoting consumption of whole grains can boost demand for products like whole wheat pasta and couscous made from various grains. Ease of preparation of pasta dishes and longer shelf-life of dry pasta makes it appealing for busy consumers as well as those living alone. Couscous, being slightly more versatile than pasta, is gaining popularity especially in North American and European countries. However, increasing popularity of alternative products like quinoa and millet can hamper the market growth.

Europe is anticipated to dominate the pasta and couscous market due to rising popular Mediterranean diets in countries such as Italy and Greece. North America region is predicted to emerge as the fastest growing market due to rising incomes and shift towards Western diets in nations like India, Indonesia and China.

Growing popularity of artisanal and organic pasta varieties produced from alternative flours could open up new avenues for market players.