PARTNER RELATIONSHIP MANAGEMENT SOLUTION MARKET ANALYSIS

Key Developments

• In January 2022, Impartner, offers a comprehensive suite of tools for managing partner relationships launched a partner relationship management (PRM) solution for Microsoft Dynamics 365, integrating with the CRM to offer a comprehensive view of both direct and indirect sales channel performance. This integration enables marketers to manage lead distribution, share marketing assets, and view insights into partners' deals, as well as provide a centralized platform for managing channel marketing and sales efforts.
• In April 2020, ZINFI Technologies, a provider of a Unified Channel Management (UCM) platform launched an integrated account-based channel marketing solution for organizations selling through a channel partner network
• In September 2020, Alcatraz partnered with Channeltivity, a partner relationship management (PRM) software platform designed to help companies build strong relationships, optimize partner productivity, and streamline channel operations to leverage the latter's Partner Relationship Management (PRM) platform. The goal of this partnership was to create a comprehensive channel and training program that would enhance the success of Alcatraz's biometric access control partners. This collaboration aimed to simplify interactions between Alcatraz and its partners, improving communication, increasing training opportunities, and boosting sales channel enablement.
• In July 2019, Salesforce, a cloud-based software company that provides customer relationship management (CRM) solutions updated its Partner Relationship Management (PRM) platform, incorporating artificial intelligence (AI) and self-reporting features. These enhancements aimed to assist channel managers in optimizing partner engagement by providing more accurate and efficient insights into partner performance and interactions.