PAPER PACKAGING MARKET ANALYSIS

Regional Analysis

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The North American region currently dominates the global paper packaging market with 44.6% market share. With a strong presence of packaging manufacturers as well as key end-use industries, North America accounts for the largest share of the worldwide paper packaging demand. The well-established consumer goods and food and beverages sectors contribute hugely to the packaging needs of the region. North American countries like the United States and Canada house many Fortune 500 companies involved in consumer packaged goods who are the leading customers of paper packaging. This ensures a steady local demand for paper-based containers, boxes, bags, pouches and other packaging solutions. Furthermore, the presence of resources and manufacturing capabilities across the value chain enable North American packaging producers to offer competitive prices and high quality products catering to regional requirements.

The Asia Pacific region has emerged as the fastest growing market for paper packaging globally. Countries like China, India, Indonesia, Japan and South Korea have exhibited impressive economic development over the past decades resulting in a burgeoning consumer class with rising disposable incomes. This rapidly expanding consumer base needs all kinds of packaged goods which is driving the demand for paper packaging from key end-use sectors. The region is witnessing massive investments in industries like food processing, pharmaceuticals, personal care and consumer durables which present attractive opportunities for paper packaging suppliers. Asia Pacific also hosts a significant portion of the world's population providing a huge local customer base for packaged goods. Additionally, export opportunities from the Asia Pacific region open up the potential to serve customers abroad through competitive pricing and proximity benefits.