PAPER PACKAGING MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Rising concerns over plastic pollution and growing environmental awareness among both businesses and individuals have contributed significantly to the increased preference for paper-based packaging materials in recent years. Paper production involves the replanting of tree farms and relies majorly on sustainably harvested renewable wood resources. It also has higher recycling rates compared to plastic. The natural decomposition properties of paper mean that it does not cause lasting damage to ecosystems even if not recycled. Meanwhile, regulatory push in many countries towards phasing out single-use plastics has put additional pressure on enterprises to opt for paper packaging for their products and supply chains. Companies across several end-use industries like food and beverages, personal care, pharmaceuticals, consumer goods are focusing keenly on developing fully sustainable and recyclable paper packaging solutions. Even for applications that traditionally used plastics such as flexible pouches and bubble wraps, paper manufacturers are devising innovative composite barrier materials that provide similar functionality while being greener.