PAPER COATING MATERIALS MARKET ANALYSIS

Paper coating is the process of laminating a paper or board with an agent for improvements in brightness or printing properties. Various materials such as china clay, PCC, pigment or adhesive are used for coating. The coating helps to fill the minute pits between the fibers in the raw paper, thus giving it a flat surface, smooth finish which helps to improve the luster, opacity and color-absorption ability. Coating is done to improve the print quality, durability and aesthetics of paper. The coating process includes different levels of coating rendering the desired paper properties. They are classified into light coated, medium coated, high coated, and art papers.

As PCC is manufactured, the properties such as particle size distribution, particle size, particle shape, surface area and surface chemistry can be customized according to the requirement. This makes it an ideal coating material with adjustable properties catering to specific requirements. Titanium dioxide coatings offer various advantages such as excellent opacity and retention characteristics, exceptional light stability, high brightness with neutral, self-dispersing features in alkaline aqueous systems. Styrene butadiene latex and styrene acrylic latex coatings are used for graphical paper, specialty paper, and liquid packaging board.

Paper Coating Materials Market Taxonomy

On the basis of application, the global Paper Coating Materials market is classified into:

• Coated 1
• Coated 2
• Coated 3
• Coated 4

On the basis of material, the global Paper Coating Materials market is classified into:

• Starch
• PCC
• GCC
• Kaolin Clay
• Wax
• SB latex
• Talc
• Titanium Dioxide

On the basis of end-use industry, the global Paper Coating Materials market is classified into:

• Food & Beverages
• Printing
• Chemicals
• Personal Care

Titanium dioxide and talc are used in small quantities for special applications which require extreme whiteness, pitch control and opacity. Wax coating is an effective and economical coating method which helps to protect products from water, humidity and greases. In food industry paper is coated to prevention against humidity and oxygen. For packaging of chemicals coating materials are used to prevent any reaction with the packaging material and for protection against any external conditions such as air, sunlight, water etc.

Paper Coating Materials Market Outlook – Asia Pacific Poised to be Major Growth Engine

Asia Pacific and North America are expected to be the most potential markets for paper coating material manufacturers. According to IBEF, the demand for paper in India is expected to rise 53% by 2020. In the past few years, the Indian paper sector has invested an amount of US$ 20 billion on technology upgrade, capacity enhancement and acquisitions. The rapidly growing paper industry coupled with application of paper various uses such as corrugated boxes, food packaging is anticipated to boost the paper coating materials market. India Brand Equity Foundation (IBEF) is a Trust established by the Ministry of Commerce and Industry, Department of Commerce in collaboration with the Government of India with the purpose of promoting and creating international awareness of goods manufactured in India.

Rapidly increasing consumption of paper due to environmental concerns on the usage of plastic has fueled the growth of paper coating materials market, especially in Asia Pacific and Middle East regions. Product innovation and expansion in various geographies is a key strategy adopted by the major players in the Paper Coating Materials industry. In June 2016, Kernow Coatings launched New HP Indigo Material products in Cobalt Coating Technology. Some of the major companies operating in the paper coating materials market include Kernow Coatings, DuPont, Zigma International, Michelman Inc, Omya AG, BASF SE, Imerys SA, Dow Chemicals, Navbharat Industries, Penford Corporation and Archroma.