PAPER AND PACKAGING MARKET ANALYSIS

Market News

Key Developments

• Key players are adopting in-organic growth strategies such as new product launch and product development in order to gain market share in the global paper packaging market. For instance, in March 2019, Nestle S.A. launched first natural paper packaging variety ‘nesquik’ in Europe. The material is used in the new packaging is a plastic free and recyclable. The nesquik contains major five ingredients such as sugar cane, cocoa, emulsifier (soya lecithin), natural flavors and cinnamon.
• In 2018, Dalehead Foods, a division of Tulip introduced eco-friendly paper board packaging in the U.K. fresh protein market. The new packaging solution is available on the three new ready-to-eat turkey meats in Waitrose stores nationwide. The new brand is used on the waitrose’s brand new product such as Rosemary, Lemon and Garlic free range turkey breast, honey and mustard free range turkey breast, butter roasted free range turkey breast, etc.
• In July, 2019, Tetra pak carton packaging company launched first paper straws for beverages products in Europe. The company has developed this bio-degradable straw to support industrial collaborations on the alternatives to single use of plastic straw.