PAPER AND PACKAGING MARKET ANALYSIS

Paper is a thin material produced by pressing cellulose pulp together, which might be derived from rags, wood, or grasses. After pressing they are dried into flexible sheets, which then is used for writing, packaging, cleaning, and printing. Paper is majorly used for writing to note down thoughts, historical events, etc. Packaging is a process, in which different types of products are protected for sale, storage, transportation, distribution, etc. The packaging industry includes various applications including transportation, logistics, end-use, warehousing, etc. Materials such as paper, aluminum, plastics are used for packaging. However, in the recent past, the paper has replaced plastic in packaging industry gradually, owing to increasing environmental concerns. Moreover, there are a variety of options available in paper packaging such as green packaging, high-performance films, and more.

Market Outlook

Global paper and packaging market size was valued at US$ 175.05 billion in 2017, and is expected to exhibit a CAGR of 4.84% during the forecast period (2019-2027). Increasing demand for paper packaging among consumers is expected to boost the market growth in the near future. Furthermore, growing awareness regarding sustainable packaging is expected to boost the demand for paper packing and subsequently support growth of the market during the forecast period. High-performance, eco-friendly paper packaging introduced by MWV Rigesa in 2014, offers damage-resistance packaging, which has reduced greenhouse gas emissions by 10%. Paper packaging offers sustainable, lightweight packaging, which can easily be crafter, molded and cut. Mover, the food and beverage industry is opting for paper and paperboard packaging, owing to a huge range of applications. This is expected to increase the demand for paper packaging and thereby, boost the market growth during the forecast period. Moreover, flexible packaging has found applications in various industries, as it possesses the best qualities of aluminum foil, paper, and plastic.

However, the inability of paper packaging to store heavy materials is expected to hinder the demand for paper packaging and subsequently restrain the global paper and packaging market growth.

Market Regional Analysis

Asia Pacific is expected to hold significant market share in the global paper and packaging market during the forecast period. This is owing to increasing demand for packaged food and personal care products from emerging economies such as India and China. Moreover, North America and Europe are expected to hold significant market share, owing to recycling capabilities in developed economies such as the U.S., U.K.

Market Players

Major players operating in the global paper and packaging market include Mondi Group, International Paper, Packaging Corp. of America, Sappi Limited, ITC Limited, Smurfit Kappa Group Plc, and Amcor Limited.

Key Developments

• Key players are adopting in-organic growth strategies such as new product launch and product development in order to gain market share in the global paper packaging market. For instance, in March 2019, Nestle S.A. launched first natural paper packaging variety ‘nesquik’ in Europe. The material is used in the new packaging is a plastic free and recyclable. The nesquik contains major five ingredients such as sugar cane, cocoa, emulsifier (soya lecithin), natural flavors and cinnamon.
• In 2018, Dalehead Foods, a division of Tulip introduced eco-friendly paper board packaging in the U.K. fresh protein market. The new packaging solution is available on the three new ready-to-eat turkey meats in Waitrose stores nationwide. The new brand is used on the waitrose’s brand new product such as Rosemary, Lemon and Garlic free range turkey breast, honey and mustard free range turkey breast, butter roasted free range turkey breast, etc.
• In July, 2019, Tetra pak carton packaging company launched first paper straws for beverages products in Europe.  The company has developed this bio-degradable straw to support industrial collaborations on the alternatives to single use of plastic straw.