PACKAGING PRINTING MARKET ANALYSIS

Packaging Printing MarketSize and Trends

Market Dynamics:

The packaging printing market is expected to witness significant growth over the forecast period, owing to its application in wide range of industries such as food & beverages, pharmaceutical, and others. Moreover, increasing disposable income of the consumers are their willingness to spend for convenience goods are expected to drive growth of the market. There is also an increase in demand for sustainable packaging solutions, which is helpful in ensuring cost effectiveness and reducing the overall packaging waste. The packaging printing offers a wide range of benefits such as improved aesthetic appeal and protection from counterfeit products.

Market Outlook:

On the basis of technology, offset printing technology segment is expected to hold a dominant position in the global packaging printing market. Offset printing is a flat printing process, in which the areas to be colored are being etched out of a flat metal printing plate. Moreover, as compared to the other technologies, much higher amount of ink can be printed onto the packaging materials.  Furthermore, offset printing technology is majorly used for presentation boxes, posters and brochures amongst others.

On the basis of region, the market is segmented into North America, South America, Europe, Asia Pacific, and Middle East & Africa. Asia Pacific is expected to witness significant growth over the forecast period, owing to the growing manufacturing sector in the region. The packaging industry across the globe is also experiencing a huge growth with the rising middle class population and increasing disposable income, which is expected to drive growth of packaging printing in Asia Pacific. The availability of low cost labor is also expected to drive growth of the packaging printing market.