OUTDOOR FURNITURE AND GRILL MARKET ANALYSIS

Outdoor furniture or garden furniture and grill that are designed for outdoor use are made using weather resistant materials. Increasing trend of decorating outdoor living areas such as decks, patios, and porches along with outdoor diners and recreational activities are driving growth of the outdoor furniture and grill market. Therefore, manufacturers are focusing on launching new product line of outdoor furniture to expand consumer base. For instance, A.R.T. Furniture, Inc. launched outdoor furniture line in March 2017. Kannoa, a furnishing manufacturer, launched Eddie Bauer outdoor furniture collection in January 2017.  Furthermore, increase in the number of construction industries is fueling the growth of outdoor furniture and grill market. For instance, according to the U.S. Census Bureau, construction industry was valued at US$ 1,112.4 billion in 2015, which increased by 4.5% to US$ 1,162.4 billion in 2016.

Outdoor Furniture and Grill Market Taxonomy

Based on product type, outdoor furniture and grill market is segmented into:

• Furniture
  • Chaise lounges
  • Shelving Units
  • Bar Counter
  • Others
• Grill
  • Gas
  • Charcoal
  • Electric
• Others

Based on material type, outdoor furniture and grill market is segmented into:

• Metal
• Plastic
• Wicker and Rattan
• Wood
• Others

Based on end-user, outdoor furniture and grill market is segmented into:

• Residential
• Commercial

In 2016, furniture segment was the largest segment in the global outdoor furniture and grill market. This is attributed to the rising trend of barbeque and outdoor diners along with outdoor recreational activities. For instance, according to the Food Standards Agency (FSA), U.K. hosted above 125 million barbecues in 2013. Residential segment accounted for highest market share in the global outdoor furniture and grill market in 2016, owing to rising trend of outdoor living areas including decks, patios, and porches along with increasing construction activities in the residential sector. For instance, according to the U.S. Census Bureau, residential construction market was valued at US$ 47.3 billion in 2016, which increased to US$ 52.6 billion in 2017.

Outdoor Furniture and Grill Market Outlook

• Asia Pacific region is the largest market in outdoor furniture and grill market due to increasing furniture industry. For instance, according to the Association of Furniture Manufacturers of India (AFMI), furniture industry in India was valued at US$ 17,922 million in 2015. Furthermore, the residential furniture sector is expected to reach US$ 15 billion by 2020.
• Rising trend of barbeque and grilling is fueling the outdoor furniture and grill market in North America. According to Hearth, Patio and Barbeque Association (HPBA), 7 out of 10 adults in the U.S. owned grill or smoker while 8 out of 10 adults in Canada owned grill or smoker in 2017.
• Europe is a lucrative outdoor furniture and grill market, owing to increasing demand for garden furniture. According to Center for Promotion of Imports from emerging economies, European production of garden furniture increased from US$ 23.5 million in 2013 to US$ 32.2 million in 2014. Furthermore, usage of garden furniture increased from US$ 75.6 million to US$ 90.4 million in 2014. The demand for garden furniture was highest in U.K. at US$ 22.3 million, followed by Germany at US$ 17.3 million.

Manufacturers operating in the global outdoor furniture and grill market are adopting various strategies such as new product launches and collaborations to retain market position. For instance, in March 2017, Boston Interiors Home Furnishings, LLC launched an outdoor furniture line. In December 2016, Patios launched Nardi, an outdoor furniture brand in India. In July 2016, Royal Botania N.V. collaborated with designer Louis Benech to produce Nara, an outdoor furnishing line.

Key players operating in the global outdoor furniture and grill market include Agio International Co., Inc., Homecrest Outdoor Living, LLC, Brown Jordan International Inc., Century Furniture LLC, Craftmade International Inc., Brown Jordan International Inc., Unaka Corporation, Weber-Stephen Products LLC, Keter Plastic Ltd., and Tropitone Furniture Co Inc.