OUT-OF-BAND AUTHENTICATION MARKET ANALYSIS

Regional Analysis

Global Out-of-Band Authentication Market: Regional Insights

North America and Europe are estimated to account for significant market shares during the forecast period, owing to increase in the number of internet-of-things (IoT) services, rapid adoption of cloud computing in enterprises, and the trend of bring your own devices (BYOD). Furthermore, the presence of many out-of-band (OOB) authentication vendors, as well as, widespread awareness about these solutions would continue to account for the North America region’s highest market share during the forecast period. For instance, in June 2017, Entrust Datacard launched IntelliTrust authentication services, which help organizations to rapidly secure access to cloud, mobile, and legacy applications by using a unified authentication platform. 

Furthermore, Asia Pacific Out-of-Band authentication market is gaining traction as the number of smart devices and BYOD trend is increasing in developed and emerging economies such as, India, China, and Japan. SMEs as well as large-scale organizations in the Asia Pacific region have become more aware of the increasing identity theft and frauds and have started adopting OOBA solutions and services to combat them. For instance, in March 2019, Financial Software and Systems (FSS), a global digital payment and financial technology company, launched FSS Secure3D, its new-generation adaptive authentication solution, which is based on the ‘EMVCo 3DS 2.0 protocol’ to bolster online transaction security.