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OTT CONTENT MARKET ANALYSIS

OTT Content Market, By Revenue Model (Subscription Based, Advertising Based, Transaction Based), By Streaming Platform (Desktop and Laptop, Gaming Consoles, OTT Streaming Devices, Smartphones and Tablets, Smart TVs, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Key Developments

  • On March 7, 2024, Kerala launched CSpace, India's first government-backed OTT platform, designed to promote cultural and artistic content while ensuring transparency. The platform operates on a pay-per-view model, allowing users to access films, shorts, documentaries, and other content for as little as ₹75. Managed by the Kerala State Film Development Corporation (KSFDC), CSpace features award-winning films, short films, and documentaries that highlight artistic and cultural merit, providing a unique platform for these lesser-known but valuable pieces of content.
  • In September 2021, Akamai Technologies, Inc., a leading provider of digital experience protection and delivery solutions, introduced Learn Akamai, a free, on-demand learning platform aimed at equipping customers with the skills to fully leverage Akamai solutions and optimize their digital experiences efficiently and effectively.
  • In September 2020, Limelight Networks, Inc. announced that it had partnered with SimulTV to provide access to over 130 live online channels globally, enabling SimulTV to enhance the streaming experience for its users worldwide.
  • In September 2019, Apple Inc. launched Apple TV+, a premium subscription service that provides users with exclusive access to original video content.

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