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Growing acceptance among young demographic
Growing popularity of orthokeratology among the Young people can drive the market growth. Teenagers and young adults form a major end user segment for vision correction products. For this digitally active generation constantly engaged with screens, dependence on glasses can be quite problematic. Contact lenses provide an alternative but require daily maintenance and handling. Orthokeratology lenses have gained popularity within this group due to their convenience of overnight wear with clear vision during the day. Orthokeratology avoids risks of visual side effects that may arise from extended contact lens usage at a young age. Orthokeratology improves self-esteem and quality of life for teenagers with moderate to high myopia. The confidence boost from not having to wear glasses plays an important psychological role during formative years. Many orthokeratology adopters use it mainly for the convenience aspect, until these stabilize refractive error progression and consider more permanent vision correction options later in life. Favorable opinions shared on social media platforms have further boosted the acceptance of orthokeratology among young consumers globally. Lens manufacturers recognize this important demographic pillar and tailor appropriate marketing strategies accordingly.
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