ORTHODONTICS MARKET ANALYSIS

Market Challenges And Opportunities

Global Orthodontics Market Drivers:

Increasing awareness among people to drive market growth

Another factor which is driving the growth of the orthodontics market is the increasing awareness among the population about orthodontics. For instance, the American Dental Association (ADA) is keen on spreading awareness among people regarding the importance of oral health and hygiene, which is likely to drive market growth. Orthodontic treatment is about more than a beautiful smile, it involves the correction of a bad bite, repositions misaligned jaws and, reduces overcrowding, and straightens crooked teeth, maximizing the overall oral health. This in turn is increasing demand for orthodontics, driving the growth of the market.

High prevalence of dental disorders to propel market growth

One of the key factors expected to augment the growth of the global orthodontics market over the forecast period is the rise in prevalence of dental disorders worldwide. For instance, the prevalence of oral diseases continues to increase worldwide with growing urbanization and changes in living conditions. Thus, with the increase in prevalence of dental disorders, the demand for orthodontics is also increasing rapidly. According to the World Health Organization (WHO), more than 2 billion people worldwide suffer from caries of permanent teeth and 514 million children suffer from caries of primary teeth. This in turn is driving the market growth.

Global Orthodontics Market Opportunities:

Rise in demand for orthodontics worldwide is expected to provide significant growth opportunities for players in the global orthodontics market. For instance, with the increase in prevalence of dental disorders and increasing awareness among people, the demand for orthodontics is also increasing with a rapid pace. In August 2022, Orthobrain announced the launch of SimplyClear as the latest addition to its solutions for the growth of orthodontic treatment. SimplyClear is not only advanced, flexible aligner that provides optimal clinical results but it is also part of a wider support package that aims to support and streamline the introduction of orthodontic treatment.

Rising interest for dental aesthetic procedures among people is expected to offer significant growth opportunities for players in the orthodontics market. For instance, the World Health Organization (WHO) considers malocclusion one of the most important oral health problems, after periodontal disease and caries. An estimated prevalence is between 39% and 93% in children and adolescents. Thus, with the rise in burden of malocclusion worldwide, the demand for orthodontics supplies is also increasing. Moreover, according to the American Dental Association, in June 2021, 85% of people were highly concerned about their dental health in the U.S.

Global Orthodontics Market Restraints:

High cost of treatment to hinder growth of the market

One of the key factors expected to hamper the growth of the global orthodontics market is the high cost of treatment. Orthodontic treatment is highly inaccessible to the general population due to its high pricing. The cost of orthodontic treatment is comparatively high as compared to conventional one. For instance, an Invisalign Clear Aligner treatment could cost between US$ 2,000 and 8,000 in the United States. Moreover, metal brackets cost around US$ 2,500, while ceramic brackets cost around US$ 3,000 to 10,000. However, the cost of treatment is mainly based on the recommended treatment and the associated devices.

Adverse effects of orthodontics to hamper the market growth

Another factor which is hampering growth of the global orthodontics market is the adverse effects associated with orthodontics. For example, orthodontic treatment is associated with high number of adverse effects, such as pain, root resorption, periodontal disease, pulpal changes, and/or TMD (temporomandibular dysfunction). Orthodontists should be aware of these effects and associated risk factors. Risk factors linked to root resorption include duration of treatment, length, and shape of the root, trauma history, habits, and genetic predisposition. These factors have raised plausible concerns to discourage patients from opting for the treatment.