Key Takeaways from Analyst
The market growth can be attributed to rising demand for cut flowers across both developing and developed nations. Consumption of ornamental sunflowers as cut flowers has been increasing steadily owing to their vibrant colors, easy availability, and low maintenance requirements. North America currently dominates the market, however emerging markets in Asia Pacific are expected to show the most promising growth.
While the growing demand for fresh cut flowers presents multiple opportunities for market participants, continuous fluctuations in raw material prices remain a key challenge. Adverse weather conditions can also impact sunflower cultivation and cause supply variability. Furthermore, rising competition from alternative cut flowers may hamper market expansion to an extent over the forecast period.
Looking forward, market players should focus on Asian countries like China, India, and Southeast Asian markets to benefit from rising disposable incomes, growing horticulture industry and increasing demand for flowers in home décor and gifting purposes. Producing newer varieties of ornamental sunflowers with different shapes, sizes, and longer shelf life can further fuel market sales. Additionally, establishing efficient cold chain logistics and enabling online flower retailing can help improve product accessibility in emerging regions.
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