ORNAMENTAL SUNFLOWER MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

The COVID pandemic has inclined individuals towards gardening. During this difficult time, gardening is helping people to stay physically and mentally healthy and providing a mental relief from the stress related to this crisis. People across the world are taking up gardening as a soothing, family friendly activity. For instance, in August 2019, the studies conducted by Coherent Market Insights suggests that over 55% of the American adults are gardening or caring for their lawn during the COVID-19 outbreak.

Ornamental plants help in better concentration in the home and workplace. Tasks performed under the calm impact of nature are accomplished more efficiently and accurately, resulting in a higher-quality outcome. Moreover, being outside in a natural environment can improve memory performance and attention span by twenty percent.

Market Restraints

Sunflowers have co-evolved with numerous insects and plant pathogens. Sunflowers that are grown for cut flowers escape at least half of the serious fungal diseases that can plague sunflower when the heads are left to mature for seed harvest. Most common disease in the pre-flower stage of sunflowers are redrust, downy mildew, powdery mildew, etc. The following diseases make plantation of sunflowers difficult. Additionally, other diseases associated with sunflower include alternaria, phoma/phomopsis, rhizpous head rot, rust, and white mold. The ornamental sunflower market has been hampered by many diseases associated with the sunflower growth.