Ornamental Sunflower Market, By Type (Single-head Sunflowers, Multi-Head Sunflowers, Dwarf Sunflowers, and Others), By Application (Residential, Commercial, Events and Decorations, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Feb 2025

Code : CMI5028

Pages :100

Formats :

Excel and PDF

Industry : Agrochemicals

Market Challenge - Seasonal availability affecting supply and pricing

One of the key challenges faced by the market is the seasonal nature of sunflower production which affects both supply and pricing. As sunflowers are seasonal crops that are harvested once annually, the supply of cut ornamental sunflowers and seeds is limited to specific harvesting periods usually between July to September in the Northern Hemisphere. This seasonality in production leads to fluctuations in supply through the year with low supply during the off-seasons. The constrained off-season supply drives prices up significantly during non-harvest months.

Market Opportunity - Expansion of Online Retail Channels for Ornamental Flowers and Plants

One of the major opportunities for this market is the expanding online retail platforms for cut flowers and indoor plants globally. Over the past decade, e-commerce channels for flowers and gardening accessories have seen strong growth. Consumers are increasingly preferring the convenience of online shopping over traditional retail channels to purchase ornamental products including sunflowers. The online retail model provides market players an efficient way to reach wider customer base spanning geographically dispersed locations. It also helps tackling issues of seasonal supply availability to an extent by facilitating all-year orders and delivery of sunflower items.