ORNAMENTAL SUNFLOWER MARKET ANALYSIS

Sunflowers are a significant source of oil and antioxidants, as well as a major agricultural crop around the world. Sunflowers are now widely used as an ornamental plant in gardens, pots, and as cut flowers, due to the developments in horticulture and floriculture. The main goals for ornamental sunflowers are desirable plant architecture, ray and disc flower colour, and flowering period. Success in breeding work may only be achieved with a large variability in the population of ornamental sunflowers. The productivity of ornamental sunflower is primarily evaluated by the plant height and commercial quality of inflorescences. These variables are influenced by different factors, mainly soil and climatic conditions, mineral nutrition, quality of irrigation water, presence of silicon in the substrate, and the use of plant growth regulators.

The global ornamental sunflower market is estimated to surpass US$ 107.49 million by the end of 2028 in terms of revenue, exhibiting a CAGR of 4.1% during the forecast period (2021 to 2028).

Drivers

The COVID pandemic has inclined individuals towards gardening. During this difficult time, gardening is helping people to stay physically and mentally healthy and providing a mental relief from the stress related to this crisis. People across the world are taking up gardening as a soothing, family friendly activity. For instance, in August 2019, the studies conducted by Coherent Market Insights suggests that over 55% of the American adults are gardening or caring for their lawn during the COVID-19 outbreak.

Ornamental plants help in better concentration in the home and workplace. Tasks performed under the calm impact of nature are accomplished more efficiently and accurately, resulting in a higher-quality outcome. Moreover, being outside in a natural environment can improve memory performance and attention span by twenty percent.

Among regions, Europe held dominant position in the global ornamental sunflower market in 2020, accounting for 53.8% market share in terms of revenue, followed by North America and Asia Pacific. For instance, according to the coherent market research, the ornamental sunflowers is been used as a religious symbol all over the Europe. The increased hybridization and nutrition qualities of the sunflower in this region has developed the production as well as increased the pest and disease resistance capacity of the ornamental sunflowers. The development of the large petals sunflower varieties and good climate conditions has developed the market for the ornamental sunflower in this region.

Figure 1. Global Ornamental Sunflower Market Revenue Share (%), By Region, 2020

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Market Restraints

Sunflowers have co-evolved with numerous insects and plant pathogens. Sunflowers that are grown for cut flowers escape at least half of the serious fungal diseases that can plague sunflower when the heads are left to mature for seed harvest. Most common disease in the pre-flower stage of sunflowers are redrust, downy mildew, powdery mildew, etc. The following diseases make plantation of sunflowers difficult. Additionally, other diseases associated with sunflower include alternaria, phoma/phomopsis, rhizpous head rot, rust, and white mold. The ornamental sunflower market has been hampered by many diseases associated with the sunflower growth.

Market Trends

Ornamental plantation in healthcare sectors such as hospitals and clinics accelerate healing process. The presence of plants in hospital recovery rooms and views of aesthetically-pleasing gardens help patients to heal faster, due to the soothing effects of ornamental horticulture. Another technique to decrease recovery time is horticulture therapy, where patients care for and nurture plants themselves. Patients who physically interact with plants experience a significantly reduced recovery time after medical procedures.

 Figure 2. Global Ornamental Sunflower Market Revenue Share (%), By Form, 2020

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On the basis of form, in 2020, Branching sunflower held largest revenue share of 35.3% in global ornamental sunflower market. The branching of sunflowers is a result of genetic modification. The branched variety of the sunflower yield higher crop production and it is the best variety for the ornamental use such as gardening and decorations. For the commercial purpose, the branching sunflower is considered as ideal variety.

Global Ornamental Sunflower Market - Impact of Coronavirus (Covid-19) Pandemic

The COVID-19 pandemic took hold in March 2020 and the world went into lockdown, and production and sales of flowers were adversely affected since the transportation across the borders was stopped. Governments permitted only essential commodities to transport but flowers being nonessential commodity, floriculture industry suffered huge losses during lockdown period. This negatively impacted the global ornamental sunflower market. Amidst lockdown, florists had to shut their business for a while, while shoppers prioritized rice over roses and beans over begonias. As a result, the European cut flower market lost €1bn (US$ 1.2 Bn) in the first six weeks of lockdown, from March to August, 2020, according to Union Fleurs, the international flower trade association.