ORIGINAL EQUIPMENT MANUFACTURER (OEM) COATINGS MARKET ANALYSIS
The major drivers fueling growth of this market are improved life and performance of products on application of OEM coatings and the increased automobile production in both developed and emerging markets. The major challenges faced by this market include the instability in raw material prices, and environmental concern regarding VOC’s that have resulted in a declining solvent-based coating market in favor of water-based and powder coatings.
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