The global organic tobacco market is estimated to account for US$ 165.2 Mn in terms of value and 14,631 Tonnes in terms of volume by the end of 2019.
North America region dominated the global organic tobacco market in 2019, accounting for 47.3% share in terms of value, followed by Europe and Asia Pacific, respectively.
Figure 1. Global Organic Tobacco Market, Revenue Share (%), By Region, 2019
Market Trends/Key Takeaways
Consumption of organic tobacco products in the form of cigarettes and cigars to quit conventional smoking is a major trend in the market. The rising trend of smokeless tobacco consumption is expected to expand the scope of organic tobacco as they are eco-friendly and smokeless alternatives. All these factors are projected to accelerate the market growth of organic tobacco over the foreseeable timeframe.
Various manufacturers are introducing organic tobacco with low sugar content and this is expected to expand the application of the product. This factor is augmenting the market growth of organic tobacco. Moreover, a growing number of party-goers coupled with the increasing focus of manufacturers to adopt effective marketing and promotional activities to create brand awareness is further expected to fuel market growth.
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