Organic Personal Care Products MarketSize and Trends

Organic Personal Care Product Market Outlook

North America dominated the organic personal care products market in 2016, with the U.S. being the major contributor. Various regulatory bodies such as United States Department of Agriculture (USDA) and Food and Drug Administration (FDA) are responsible for restricting the use of harmful chemicals in cosmetic products. For instance, bithionol is restricted in cosmetic products under the regulation, methylene chloride, vinyl chloride, halogenated salicylanilides are some of the chemicals, are prohibited in various cosmetic products by FDA. The use of bithionol in cosmetics is associated with the risk of photocontact sensitization and halogenated salicylanilides have potential to cause skin disorders. The rising awareness regarding the adverse effects of chemicals used in these products is expected to confer a boost to the organic personal care products market in the region.
Asia Pacific is anticipated to witness the fastest growth in the organic personal care products market. The rising preference for organic products over chemical based products, substantial growth in the disposable income and the steadily growing personal care industry in the region, are some of the major drivers for market growth. According to the International Trade Administration (ITA), Japan stands as one of the largest market for personal care products in the world. In 2015, the cosmetic market in Japan was estimated at US$ 13,208 and in 2014, per person annual expenditure on personal care and cosmetics was US$ 174, according to ITA. Furthermore, owing to the increasing demand for organic products in the region, major players are launching organic grade of personal care products. For instance, Hindustan Unilever Ltd. had launched Indulekha Bringha Hairfall Shampoo, a shampoo with plant extracts, in 2017. Similarly, in the oral care segment, various herbal products such as Cibaca Vedshakti, Colgate Sensitive Clove, Colgate Active Salt Neem and Colgate Total Charcoal Deep Clean are gaining traction in India and thereby supporting the growth of organic personal care products market.

Market- Trends

Organic personal care products are majorly composed of plant based ingredients, which originate from herbs, roots, fruits, flowers, and seeds. For instance, aloe vera gel, wheat germ, and essential oils including chamomile and geranium are most widely used plant-based ingredients in personal care products. Organic personal care products eliminate the usage of synthetic chemicals such as sulfur, parabens, phthalates, aluminum salts, and diethanol amine (DEA), which are extensively used in conventional personal care products