ORGANIC PERSONAL CARE PRODUCTS MARKET ANALYSIS

Market Challenges And Opportunities

Phytosterols are found in fatty tissues of plants and they are associated with various skin and hair care benefits. Phytosterols, provide protection to skin against premature aging and helps improving dry skin conditions by reducing transepidermal water loss (TEWL) in addition phytosterols are also used in hair thinning and hair loss treatments as it helps increasing the androgen level which is responsible for hereditary hair loss.  Owing to these benefits, phytosterols are gaining traction in cosmetic industry. For instance, soy phytosterols are extensively used as an active ingredient in creams and lipsticks. Increasing awareness regarding the benefits of these botanical ingredients in personal care products is propelling the market growth. Furthermore, growing disposable income, increasing personal care product spending, and rising consciousness regarding aging and personal appearance are some other factors contributing to growth of the personal care products market. Furthermore, governmental regulatory bodies such as Food and Drug Administration (FDA), is restricting the use of harmful chemicals in cosmetics under various regulations such as 21CFR700.15, 21CFR700.19 and 21CFR 700.11. The restricted use of chemicals in personal care products is supporting the use of organic ingredients in personal care products over synthetic chemicals, thereby aiding to market growth.

Restraints:

Among product type, skin care segment dominated the organic personal care market in 2016 and is anticipated to maintain its supremacy throughout the forecast period. This is majorly due to increasing demand for anti-aging skin care products worldwide. Furthermore, owing to the rising cases of premature grey hair and hair fall, the hair care segment is expected to record the fastest growth during the forecast period.