ORGANIC MILK MARKET ANALYSIS
Key Developments
Major players operating in the organic milk market are adopting various strategies such as mergers & acquisitions and product portfolio expansion in order to strengthen their position in the global organic milk market.
For instance, In August 2019, Organic Valley, one of the largest cooperatives of organic farmers based in America, announced the launch of new & improved FUEL high protein ultra-filtered organic milkshake. This product was developed in order to meet the consumer demand for low sugar and high protein options, produced without using artificial and toxic pesticides.
In August 2019, Nutricia, a global leader in specialized nutrition, announced the launch of the company’s first toddler sheep milk formulation, Karicare, a vital step for the sheep dairy industry in New Zealand.
In 2018, Lewis Road Creamery launched new premium and organic milk, Gold Top, white Jersey milk containing A2 B-Casein Protein. This added to the company’s existing product portfolio.
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