ORGANIC APPLE SAUCE MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics

• Major driver for growth of the organic apple sauce market is the growing health consciousness of the populous and growing inclination towards environmentally sustainable products. U.S. Apple Association states that daily consumption of organic apples helps prevent diseases such as heart stroke and Alzheimer’s disease.
• In April, 2008, News Medical Life sciences source stated that apples lower the risk of the metabolic syndrome. Eating an apple or applesauce daily has also been linked to decreased risks of asthma and related diseases and enhanced lung function.
• Unsweetened apple sauce helps in weight loss process, as it decreases the risk of developing abdominal fat, and hence is expected to gain significant popularity in the near future. Various combinations are available for flavored apple sauce, such as cinnamon, raspberry, cranberry, strawberry, maple, and peach.
• Packaging plays a critical role in keeping the sauce safe and tasty. Apple sauce is available in a variety of packages such as glass bottles, plastic bottles, pouches, cartons, and cans. The wide availability of choices attracts customers, thus fueling growth of the organic apple sauce market.