OPTICAL BRIGHTENERS MARKET ANALYSIS

Optical Brighteners MarketSize and Trends

Optical Brighteners - Market Outlook

• Europe has the largest market for optical brighteners, owing to increasing demand for optical brighteners in personal care products such as shampoos and soaps, especially in Germany, Italy, and France. According to Plastics Europe, an association of European plastic manufacturers, Europe held a share of 18% in the world plastic production in 2015 and was recorded to be the world’s second largest producer of plastics. Thus, the growing plastic industry, which employs optical brighteners, has in turn, increased the demand for optical brighteners in Europe.
• Asia Pacific is the fastest growing market, owing to significant growth of end-use industries such as textiles, consumer products, and packaging, especially in countries such as in India and China. China experiences the largest demand for optical brighteners in its paper industry. Department of Commerce, Ministry of Commerce and Industry established trust, Brand Equity Foundation (IBEF) projected the Indian textile industry to reach US$ 123 billion by 2021 and the demand for paper in India to increase by 53%. This, in turn, is expected to augment growth of the optical brighteners market in the region.  
• North America experiences significant demand for optical brighteners due to demand for high quality products such as detergents, cosmetics, plastics, and fabrics.
• In Latin America, Middle East, and Africa, increasing health awareness and disposal income among the populace are propelling demand for consumer care products, which is in turn, fueling growth of the optical brighteners market.