Major players in optical brighteners market are adopting strategies such as merger and acquisition, plant expansion, and innovation to sustain their position in the global market. 3 V Incorporation , Aron Universal, Archroma, BASF SE, AkzoNobel N.V., Brilliant Colors Inc., Clariant AG, Eastman Chemical Company, Huntsman Corporation, Keystone Aniline Corporation, RPM International Corp., and The Fong Min International Company Limited are some major market players operating in the optical brighteners market.
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