ONLINE TAKEAWAY FOOD MARKET ANALYSIS

Regional Analysis

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The North America region currently dominates the online takeaway food market. With the presence of major industry players like Doordash, UberEats, and Grubhub, North America is expected to account for over 40.3% of the global online food delivery business in 2024. Ease of use of apps and a highly tech-savvy consumer base have made online food ordering extremely popular. The practice of “delivery-only” kitchens has also boosted the availability of options. Moreover, frequent promotional activities and discounts by aggregators as well as restaurants help maintain affordable pricing and high order volumes throughout the year. While major east coast cities are saturated markets, growth opportunities still remain in the mid-western and southern regions.

The Asia Pacific region is seen as the fastest growing market for online takeaway food. Countries like India and Indonesia are transforming rapidly in terms of internet adoption as well as willingness to order food online. Local apps tailored to regional consumer preferences have found immense success. For instance, Swiggy and Zomato have established strongholds in India, while GoFood dominates the Indonesian market. The young demographic profile, improving digital and payment infrastructure as well as growing numbers of dual income urban households are fueling demand. Diet diversification is also on the rise as regional cuisines get exposure through aggregator platforms. Moreover, Asia Pacific continues to attract major investments by global players looking to enter emerging high potential markets. With growing physical presence of restaurant chains and availability of local and international cuisine options, the Asia Pacific online takeaway market is well positioned for further expansion.