ONLINE RETAIL MARKET ANALYSIS
Online retail is increasingly gaining favor in both developed and developing countries, as it offers wide range of branded products under a single website, has attractive discounts, and offers free delivery. According to a worldwide e-commerce association, the Ecommerce Foundation, online retail sales accounted for 7% of total retail sales worldwide in 2015 and is expected to reach 17% by 2021. The online retail market was valued at US$ 2,171.22 billion in 2016 and is expected to expand at a CAGR of 18.28% to reach US$ 9,572.96 billion by 2025.
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