ONLINE RETAIL MARKET ANALYSIS
The global online retail market is marked by intense competition from major players operating in this market. Strategic mergers and acquisitions, innovative marketing, are among the key strategies adopted by companies to ensure long-term sustenance in the market. In India, Flipkart acquired competitors Myntra and Jabong in 2014 and 2016 respectively. This allowed Flipkart to expand into the fashion online retail segment. U.S. based Amazon Inc., has developed innovative ancillary services which include Amazon Prime which includes entertainment and delivery options for the subscribers. eBay Inc. in 2017 acquired Terapeak Inc. to bring improvements to its online platform.
Some of the major players operating in the market are Amazon Inc., Alibaba Group, eBay Inc., Otto GmbH & Co KG, JD.com Inc., Groupon Inc., Shopify Inc., Flipkart, Rakuten Inc., and Zalando S.E.
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