ONLINE MARKETING PLACE FOR HOSPITALITY SERVICES MARKET ANALYSIS

Online Marketing Place For Hospitality Services MarketSize and Trends

The desktop platform holds a dominant position in the global online marketing place for hospitality services market, whereas, the mobile platform is expected to grow with the largest CAGR over the forecast period, owing to increasing popularity of mobile apps and mobile-based websites. In addition to this, the increasing number of smart phone users is a major factor providing swift growth to the mobile platform of this market. According to Coherent Market Insights, approx. 1.86 billion smart phone users were globally present in 2015, which rose up to 2.1 billion in 2016, and is estimated to hit 2.87 billion in 2020. 

Market Trends: In today’s worlds, the increasing popularity of various applications and mobile-friendly websites for travel and hotel bookings, particularly among young professionals, has increased the market of online marketing place for hospitality services. The market players in this market are majorly providing their services through mobile apps or websites. Moreover, the increasing footprint of tourists in various countries has increased the demand for online marketing place for hospitality services. According to Coherent Market Insights, around 77.5 million tourists visited the United States in 2015, from around 75 million in 2014.