ONLINE MARKETING PLACE FOR HOSPITALITY SERVICES MARKET ANALYSIS

Market Challenges And Opportunities

Market Drivers

The increasing adoption of digitalization in the hospitality industry has provided the facility of hotel visibility along with their services at a global level. The key factors driving growth of the global online marketing place for hospitality service market are the increasing demand for fast and convenient hotel and flight bookings, adoptability of online payment system, and availability of various alternative options for traveling and hotel bookings

The increasing popularity of various applications and mobile-friendly websites for travel and hotel bookings, particularly among young professionals, has increased the market of online marketing place for hospitality services. The market players in this market are majorly providing their services through mobile apps or websites. Moreover, the increasing footprint of tourists in various countries has increased the demand for online marketing place for hospitality services. According to Coherent Market Insights, around 77.5 million tourists visited the United States in 2015, from around 75 million in 2014.