ONLINE HOME DECOR MARKET ANALYSIS

Online Home Decor Market, By Product Type (Furniture, Home Textile, Home Decor, Kitchenware, Bathware, Garden Decor, Others (Wall Decor, Lighting, Rugs, and Mirrors)), By Price Range (Premium Price, Medium Price, Low Price), By Distribution Channel (Online, Offline), By End User (Residential, Commercial), By Material Type (Wood, Glass, Metal, Plastic, Ceramic, Others (Cane and Bamboo)), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Recent Developments

New product launches

In 2022, Pepperfry launched a new range of decorative lighting under its in-house brand Mintwud to expand its home décor category. Pepperfry Limited, formerly known as Pepperfry, is an Indian online marketplace for furniture and home décor.
In 2021, Urban Ladder revamped its furniture offerings by launching over 1,000 new products across categories of sofas, beds, recliners, etc.
In 2020, the Sweden-based furniture giant IKEA launched its online shopping platform in Mumbai after opening its first physical retail store in Hyderabad in 2018

Acquisition and partnerships

In 2022, Flipkart acquired the online furniture retailer ANS Group to strengthen its furniture category ahead of the festive sales
In 2021, the online furniture brand Urban Ladder announced a strategic partnership with Reliance Retail Ventures to boost its omnichannel presence
In 2021, Pepperfry partnered with the Switzerland-based furniture brand USM Modular Furniture to retail its premium modular furniture in India