Key Developments

In July 2023, Kindred Group, an online gambling operator, launched its proprietary technology platform in the state of Pennsylvania, U.S. The platform allows customers in Pennsylvania to access the revamped Unibet Casino and Sportsbook apps, providing them with an enhanced gambling experience through personalized content, a wide range of products, and improved data analytics capabilities.
In June 2023, Groupe Partouche, the France-based casino operator leader, and Betsson AB, the online gaming giant, announced a strategic partnership to launch online casino services in the regulated Belgian market. The collaboration aims to leverage Groupe Partouche's market leadership in land-based casinos and Betsson AB's expertise in the online gaming sector to deliver an attractive and tailored online casino offering for Belgian customers.
In June 2023, leading online gambling operator, bet365, officially entered the Iowa market through a multi-year partnership with Casino Queen Marquette. The launch marked bet365's expansion into its fifth U.S. state, allowing the company to offer its top-rated online sportsbook and casino products to customers in Iowa. The partnership with Casino Queen Marquette provided bet365 with the necessary licensing and market access to establish its presence in the state.
In September 2022, Amazon.com, Inc. announced a multi-year partnership with DraftKings Inc. to make the latter the exclusive provider of odds, insights and betting content for Thursday Night Football (TNF) games broadcast on Prime Video. As part of the collaboration, DraftKings Inc. will deliver engaging pregame content, unique betting offers, and same-game parlays to TNF viewers starting September 15, 2022. The agreement allows DraftKings Inc. to feature its odds and betting information during live TNF broadcasts, which will kick off with a matchup between the Los Angeles Chargers and Kansas City Chiefs. This partnership marks a significant milestone as the NFL continues to embrace legal sports betting and streaming platforms like Prime Video become the preferred destination for live sports content.