North America Held Dominant Position in Online Booking Software Market in 2017
On the basis of geography, the online booking software market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America region held the dominant position in the market in 2017, and is projected to retain its dominance throughout the forecast period. In 2017, North America region generated revenue of US$ 76.8 million and is expected to reach US$ 204.4 million in 2025, with a CAGR of 13.4% over the forecast period. High adoption of cloud-based solutions is one of the major driving factors for growth of market in this region. For instance, according to Coherent market insights, in 2016, the North America held 49% share of the world wide cloud data traffic. The U.S. and Canada are major economies driving growth of online booking software market in this region. The U.S. held a dominant position in the market in 2017, and is expected to retain its dominance throughout the forecast period. In 2017, the U.S. market generated revenue of US$ 56.1 Mn and is expected to reach US$ 134.4 Mn by 2025, exhibiting a CAGR of 12.0% over the forecast period. High presence of key players in the U.S. is a major factor for growth of this market. BookingBug Limited, Appointy Software Inc., and TimeTrade, Inc. are some of the players based in the U.S.
Asia Pacific online booking software market is projected to witness highest CAGR over the forecast period. In 2017, Asia Pacific online booking software market generated revenue of US$ 49.5 million and is expected to exhibit a CAGR of 15.9% over the forecast period. China, India, and Japan are some of the major countries which are driving the market growth in Asia Pacific. Increasing internet penetration in Asia Pacific is a key driving factor for growth of the market. For instance, according to Coherent Market Insights Analysis, 41% of the total Asia Pacific population uses internet in 2016, and is expected to reach 62% by 2021.
Figure. Global Online Booking Software Market Share (%), by Region, 2017
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