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Adoption of targeted therapies and immunotherapiesThe oncology drugs market has witnessed a paradigm shift over the last decade with the introduction and rising adoption of targeted therapy and immunotherapy drug classes. While chemotherapy continues to play an important role, targeted therapies which impact specific molecular pathways driving cancer growth and immunotherapies which activate the body's immune system to fight cancer cells have transformed the treatment landscape. Some key advantages of these newer therapies over chemotherapy include higher specificity leading to fewer side effects, prospect of long-term disease control and in some cases, potential for cure. Notable successes in clinical practice with drugs such as Herceptin, Gleevec, and Keytruda have boosted physicians’ confidence in these precision medicines. There is also greater understanding among patients regarding the advantages of newer options compared to toxic chemotherapy regimens. As a result, the adoption rates of targeted therapies and immunotherapies are rapidly rising, especially in developed markets.
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