ON-THE-GO BREAKFAST PRODUCTS MARKET ANALYSIS

On-the-go Breakfast Products MarketSize and Trends

Global on-the-go breakfast products market size is expected to reach US$ 1,893.09 Mn by 2031, from US$ 1,453.70 Mn in 2024, exhibiting a compound annual growth rate (CAGR) of 4.5% during the forecast period.

Market Trends:

Rising popularity of plant-based and healthy breakfast options: Rising popularity of plant-based and healthy breakfast options significantly influences the market. With growing health and environment consciousness among consumers, especially younger demographics, there is increasing demand for vegan, vegetarian, whole grain, high protein, and low sugar breakfast items. This trend is pushing manufacturers to innovate and offer more diverse and nutritious portable breakfast choices.

Companies are launching various plant-based breakfast sandwiches, oats, yogurts and cereals that are made by using ingredients like soy, lentils, nuts, and ancient grains. For instance, in 2022, General Mills launched cereal and snack brand EPIC that are based on nutrient-dense ingredients like peas, brown rice, and nutritional yeast. Their plant-based jerky and meat alternatives are also gaining popularity for on-the-go eating. Similarly, Yoplait recently came up with non-dairy oatmilk yogurts and Purely Elizabeth expanded their line of ancient grain granolas and nut butters to cater to this growing consumer segment.

Increasing demand for Asian and ethnic breakfast foods: The trend towards Asian and ethnic breakfast foods is having a significant impact on the industry. With many consumers seeking more diverse, flavorful and international breakfast options beyond the traditional cereal or toast, brands are expanding their offerings to cater to these preferences. Many are introducing items that incorporate popular Asian ingredients like miso, matcha, and turmeric that align with current wellness and health-focused trends. They are also experimenting with ethnic flavors that are inspired by cuisines from India, Latin America and the Middle East.

This diversification of breakfast products is allowing companies to attract more ethnic consumer bases that have growing demands for familiar breakfast flavors from their home cultures. For example, Indian consumers abroad are displaying strong receptivity towards on-the-go options featuring masala-spiced flavors or dosa pancakes, while Latin American expat communities are showing interest in empanadas, tamales, or atoles for breakfast. With continued globalization and cultural diffusion, there is sizable market potential to be tapped by providing products that meet the tastes of diverse ethnic demographic groups within countries.

Market Trends: