ON THE GO BREAKFAST PACKAGING MARKET ANALYSIS

High packaging costs are a major roadblock in the growth of the global on-the-go breakfast packaging market. Producing packaging for food products that need to be portable and convenient comes at a significantly higher price due to the advanced materials and production processes involved. Companies have to invest heavily in innovative packaging solutions that can keep products fresh for longer durations without the need for refrigeration during travel or commute. This raises the overall packaging costs. For example, producing packaging that acts as an effective barrier against moisture, oxygen, and bacterial growth requires the use of multilayer films, coatings and advanced sealing technologies. Multilayer packaging has packaging has at least three layers which may include a material like polyethylene terephthalate (PET) or polyamide for strength, polyethylene for moisture barrier properties and aluminum foil or ethylene vinyl alcohol (EVOH) for gas barrier properties. The additional layers and high-performance materials increase packaging costs substantially. Similarly, packaging for hot breakfast items such as pastry pockets, breakfast muffins or sandwiches needs specialized heat resistant materials and insulation to keep the food hot and fresh. Such thermoformed plastic trays or containers with insulating properties are more expensive to produce than regular packaging.

Market Opportunities: Inovation in packaging materials

Innovation in packaging materials could provide significant opportunities to drive growth in the global on-the-go breakfast packaging market. With changing lifestyles and growing demand for convenience foods around the world, packaging plays a pivotal role in meeting consumers' needs. The trend towards healthier and sustainable options is pushing packaging manufacturers to invest in novel solutions that can enhance product quality, safety and shelf life while reducing environmental footprint.