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Rising application in food industry
Apart from rising popularity among households, olive oil is increasingly finding newer application areas in the commercial food & beverage industry as well. With growing experimentation in culinary practices, many restaurants and food chains are replacing less healthy oils used for deep frying or sautéing with healthier extra virgin olive oil. The mild flavor also allows olive oil to lightly flavor various dishes without overpowering natural tastes. This quality has also led to rise in olive oil-based salad dressings, dips and spreads in packaged food market. Organic and cold-pressed olive oil varieties are in high demand from cafes and premium food joints looking for ingredient purity and quality. Rapid growth of fast casual dining segment focusing on healthy menus gives ample opportunities to olive oil suppliers. Food manufacturers are also innovating with olive oil-based mayonnaise, sauces, and pasta/pizza toppings given rising health-conscious segment among consumers. Olive oil has emerged as solution for producers looking to offer heart-healthy claims for their food products. The multi-cuisine trend also exposes consumers worldwide to Mediterranean flavors where olive oil is used so abundantly, further boosting its acceptance in novel applications. Overall, the 'clean label' focus and versatility of olive oil makes it a favorite choice for food companies seeking natural and mildly flavored alternatives.
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