OLED DISPLAYS MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Rising Demand for Larger Screen Sizes

With advancements strengthening the capabilities of OLED technology, consumers are gravitating towards larger screen OLED formats. Previously limited to smaller screen sizes, OLED displays are now proliferating big screen categories led by increasing usage of TVs and monitors for work, learning and entertainment purposes. Large OLED TV screens ranging from 55 to 77 inches deliver an exceptional viewing experience akin to a cinema in home settings. Their deep blacks and wide viewing angles combine to make vivid and immersive on-screen content a reality.

With people spending more time at home over online platforms, demand has risen steeply for bigger monitors too. Popular applications like online education, remote work meetings, and video calls have put the focus on high performing screens. OLED's lifelike colors, true contrast, and slim design make them suited for productivity and collaboration needs whether on desktops or all-in-one systems. Usage of 4K and 5K high-definition monitors is growing to leverage OLED technology for its accurate and detailed images.

The availability of affordable large OLED options as prices decline will further drive adoption rates. Smart TV manufacturers and PC brands are embracing OLEDs as a premium offering and mainstream alternative helping market growth. More types of application areas leveraging big screens such as digital signage and infotainment could strengthen demand going ahead. Overall, larger OLED screen sizes have emerged as a dominant trend shaping the future expansion of the market.