OATMEAL MARKET ANALYSIS
Several market players are adopting various organic and inorganic growth strategies, in order to sustain their market position. Mergers, acquisitions, expansions in various geographies, and new product launches are some of key strategies followed by major players in the global oatmeal market. For instance, in 2018, B&G Foods Inc., acquired McCann’s Irish Oatmeal brand from TreeHouse Foods, Inc. for US$ 32 million. McCann’s offers a range of instant oatmeal, steel-cut oat and rolled out products, and Non-GMO project verified varieties.
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